CAMPAIGN CONCEPT, ART DIRECTION, & DESIGN
Concept 01 // Happy Monday
The first, Happy Monday, we came up with after a particularly draining Monday. The use of overly enthusiastic people within their work environment creates a comical, yet energetic, feel that satires on how Mondays typically feel to office workers, "dread".
Concept 02 // You Can Have What You Like
The second, You Can Have What You Like, is about living your life without the restrictions. We felt that showing children having fun, pushing boundaries, and breaking the rules (typical rules) would connect with the Client's playful side as well as the inner child of everyone who views it— and we were right, they loved this concept.
