CAMPAIGN CONCEPT, ART DIRECTION & DESIGN
designer at large
ACKS’ team at GREY was asked to come up with a campaign for a new pharmaceutical treatment for people who suffer from osteoarthritis and chronic lower back pain. This treatment is a non-opioid that gives patients 6-months of sustained relief in their symptoms. ACKS designed a campaign that highlights this benefit allowing patients to do the things they no longer thought they could. Sourcing dramatic landscape photography and combining it with graphic elements to indicate time/distance/space between where they are and where they could be if they were on Tanezumab.
CAMPAIGN CONCEPT, ART DIRECTION & DESIGN