Hold the Fork is a Restaurant Group based in Detroit, MI. ACKS had free-range to create something unique and something that would feels as though it encompasses all of the logos in the group that had been previously established. ACKS went with an elegant but vintage vibe and created a fun alt lock up as seen in the animation.
Nurture is a company that’s mission is to offer thoughtful courses and expert guidance to help people age on their own terms. The brand vision is natural, calming, with confidence and kindness.
Kai Equity, LLC advises and invests in early to mid-stage companies to help bring them to the next level of success. "Kai" means "ocean" or “sea” in Hawaiian and Japanese. Their icon represents the calming confidence and strength of the sea. The gradient nods to bringing their clients forward.
NOTA is a children’s puzzle game created by the talented people at HAVAS in response to the wars across the globe and it’s affects on children. The gameplay was designed to help improve the player’s mood through multiple levels of puzzle-play distraction and individualized music that is tailored to the personal mood selection of the player (backed by the science and research developed by artists and therapists at LUCID). ACKS created unique letter shapes to bring playful and happy/upbeat characters with bright colors that exude optimism, strength, healing, and calmness in an attempt to help aid in the mood elevation of the player.
Cytopoint Plus is a new prescription medication from the makers of Cytopoint, Zoetis. The request was to utilize the original Cytopoint logo but to make it feel extra strength. ACKS added a bold typeface that was similar to the original logomark and included a plus symbol in the word.
Based in NYC, Christina Z Antonio creates artistic furniture and objects using diverse and precious materials. CZ needed a logo revamp and wanted one that exuded her unique elegance, class, and high-end craftsmanship. Slight curves give elegance to the R, as does the mixed-thickness letterforms. And wide set kerning gives each letter solidarity and space.
OvaScience was a global fertility company dedicated to improving treatment options for women around the world. There were three divisions. or tiers, of treatments: OvaPrime, OvaTure, and Augment (all logos below). The icon of the O has overlapping pieces to exude a nurturing, elegant feel. They are also meant to represent the layers of the ovary and protection. The wordmark is meant to feel the other part of the brand’s identity, high science, technology, and strength.
OvaPrime is the most top-shelf/premium women's fertility treatment within the Ovascience family. Like the other OvaScience treatments, OvaPrime's focus is on utilizing the EggPC cells that are within the lining of the woman's ovary to foster new egg growth. The font and color selection eludes to feminity and high-end, the icon is meant to represent the overlapping technologies/sciences and cells at play that develop many new cells.
OvaTure is the 2nd level in the line of women's fertility treatments that make up the OvaScience family. Similar to the other treatments in OvaScience, this treatment uses EggPC cells found in the lining of the ovary to develop new eggs. The three overlapping, soft cells represent the creation of one strong, fertilized cell as well as the levels of science and the warmth of the ovary.
Augment is the final member of the OvaScience family. The mark is a visual representation of the power in the EggPC cells which can be used to grow into new eggs. The wordmark here is meant to lay more heavily into the science aspect of the treatment while still maintaining the vibe of the rest of the Ova fam.
Chimerix states a driven mission to develop medicines that meaningfully improve and extend the lives of patients facing deadly diseases. The logo’s icon form nods to the uncompromised, ongoing protection that is the Chimerix's mission. The word mark leans into its highly skilled and dedicated scientists and doctors who are revolutionizing therapies for difficult diseases.
“Bispecif” was just the temporary name, for a drug by Genentech, now referred to as Columvi. A lot of different iterations were provided for this exploration, but the one above is the almost-final version. The client requested some additional updates that can be seen on the live site linked previously. The logo mark was formed out of the MOA which describes (from what I can recall) it as 2 cells that are connected by a YMAb that helps the cancer cell mutate into a healthy cell. That connection is shown in the negative space of the two cells. but don’t hold me accountable to that exact science.