EggHealth.com is a 360-degree patient experience program designed to provide support and education for women who are facing infertility. Through the responsive website, women can learn more about the biology of infertility, different diagnostic and treatment strategies, and how to cope with the emotional and financial stresses of infertility. A presence across multiple social channels and partnerships with nonprofits, such as Fertility Matters, to further enrich the patient experience was also developed. In 2016, the #MyInnerPower campaign was launched to raise awareness about infertility and celebrate the resilience of women who are facing fertility challenges. ACKS acted as creative director, design director, and art director on all aspects of Egghealth brand development.
CAMPAIGN CONCEPT, ART DIRECTION & DESIGN
