Lyumjev

While ACKS was an ACD at GREY, they oversaw the creative work on Lyumjev, a Lilly company brand. This required establishing the look & feel (color, typography, photo sourcing, icon development, UI/UX, etc.) and maintaining consistency across a variety of tactics, including a Rep Playbook (which included Detail Aid design), Social Profiles, Paid Social Ads, and a Co-Sponsored Leave Behind.

CREATIVE DIRECTION & DESIGN