CREATIVE DIRECTION & DESIGN
designer at large
ACKS worked with copy and developers to design all aspects for the Pfizer's first online pharmacy, Pfizer Direct. This included development of color palette, logo, icons, typography, & ux/ui. The request was for something bold, vibrant, and new—to echo the brand's mentality. Pfizer develop's first-in-class medicines and they wanted to ensure that their patients could get it easily, without sacrificing time spent at the pharmacy. The site is responsive and includes registration, prescription finder, and checkout.
CREATIVE DIRECTION & DESIGN