A C K S
Unit4_HappyMonday.jpg

Unit4

ACKS worked on concept, design, and direction of a campaign for the brand Unit4, a software company that developed ERP solutions for service organizations. ACKS teamed up with a copy partner to concept and develop the two campaigns you see below. 

SERVICES: CAMPAIGN CONCEPT & DESIGN

Concept 01 // Happy Monday

The first, Happy Monday, we came up with after a particularly draining Monday. The use of overly enthusiastic people within their work environment creates a comical, yet energetic, feel that satires on how Mondays typically feel to office workers, "dread". 

 

Concept 02 // You Can Have What You Like

The second, You Can Have What You Like, is about living your life without the restrictions. We felt that showing children having fun, pushing boundaries, and breaking the rules (typical rules) would connect with the Client's playful side as well as the inner child of everyone who views it— and we were right, they loved this concept.