ACKS provided creative direction and design for the new Fertility Linelines brand—a fertility company from EMD Serono. This included a new responsive site (fertilitylifelines.com), brand identity, and print collateral. We were asked to redesign a more modernized website organized around the patient journey to allow them to find appropriate content (i.e. finding a fertility specialist or savings program) more easily. The previous site was very stale and clinical, so ACKS revamped it with a friendlier, warmer, and more conversational look/feel in an attempt to comfort people suffering from fertility complications and looking for support.
SERVICES: ART DIRECTION, BRANDING, & DESIGN